Guides
Read your own account
like we would.
Written from the audits we run for local service businesses. Each guide names the exact column or screen to look at, shows a real example, and ends with what to do about it.
Cost per lead vs cost per job
Two numbers that can rank the same campaigns in opposite order, with a real example and the steps to calculate your own.
Google Ads audit checklist
The twelve things we check in every account, what a red flag looks like, and how to turn findings into a plan.
Primary vs secondary conversions
The two-minute check that tells you whether Google is optimizing for your customers or for something cheaper.
Budget-capped winners
One column, Search lost IS (budget), and why the campaign it points at is usually where your next customers are.
Prefer to have it done? The free audit applies all of this to your account and sends you the written result in 2–3 business days.
See your own receipt.
Grant read-only access to your Google Ads account. In 2–3 business days you get a plain-English audit showing the dollars that produced customers and the dollars that didn't. Free, no obligation.