Pricing
A flat fee. Not a percentage of your ad spend.
Start free. Pay once for the full picture if you want it. Keep score monthly if it's working. No contract, cancel any time.
Founding-client programSave 30% for your first 6 months in exchange for permission to share an anonymous case study→Free ad audit
Find the one thing most worth checking. Two pages in 2–3 business days: your receipt (cost per paid job per campaign), the biggest leak in dollars per month, and where that money should go.
- Read-only Google Ads access
- No call required
- If nothing's wrong, we say so
Deep audit
Know exactly what to change, why, and how to verify it. Every finding ranked by dollars, a budget plan with amounts, a tracking check, campaign overlap, search terms by intent with a negative-keyword list, call quality, an ad-copy review with rewrites, and the week-1 / week-3 / day-90 checkpoints that tell you whether it worked.
- Credited in full if you start monthly service within 30 days
- Records your baseline
- Forward it to your agency
Monthly service
Keep checking what changed, confirm the last change worked, catch the next problem. A monthly receipt against your baseline, 3–5 recommendations with the evidence, and a record of every change. Higher levels add competitor tracking, call quality, copy reviews and a weekly check.
- Month to month
- You or your agency approve every change
- Hands-on management available as an add-on
Monthly service
Three levels, sized to how much you spend.
Bigger accounts leak faster and deserve a closer look. Each level adds depth and frequency, not just a bigger number.
| Starter $499/mo | Growth $899/mo | Scale $1,499/mo | |
|---|---|---|---|
| Fits monthly ad spend of | under $5,000 | $5,000–$15,000 | over $15,000 |
| Monthly receipt vs. baseline, 3–5 recommendations, change log | ✓ | ✓ | ✓ |
| Who you're bidding against (auction insights) | — | Monthly | Monthly |
| Call quality: answered vs. missed, length, cost per real inquiry | — | Monthly | Monthly |
| Search terms by intent + negative keyword list | — | Quarterly | Monthly |
| Ad copy review with rewrites | — | — | Monthly |
| Weekly check (emails you only when something moves 25%+) | — | — | ✓ |
| Hands-on management add-on (we make the approved changes) | +$300/mo | +$400/mo | +$500/mo |
All levels: flat fee, not a percentage of spend, month to month. Audits and reports use read-only access. Hands-on management is a separate add-on: you grant standard access separately and approve each change before we make it. Prices in US dollars, billed by card through Stripe.
What a paid recommendation looks like
Evidence, action, owner, checkpoint, and when to roll it back.
From a real deep audit (names changed). Every recommendation in the paid reports is written this way, so you or your agency can act on it without a call.
“Paint protection · city” spent $3,858 (35% of the account) over 90 days and produced 9 paid jobs: $429 per job, 5.5× the account average of $78. Based on 1,282 clicks and 9 jobs, so it's solid, not a hint.
Cut its daily budget by about half (−$643/month) and keep only the search terms that produced its jobs. Move +$338/month to brand searches ($22 per job, losing 36% of impressions to budget) and +$304/month to “Window tint · suburb” ($73 per job, losing 55%).
You or your agency, in Google Ads, in about 15 minutes. Or us, if you've added hands-on management and approved the plan.
Week 1: spend has moved and leads are still being recorded. Week 3: brand searches lose less than 36% of impressions to budget; cost per lead within 20% of baseline. Day 90: cost per job below the $78 baseline on at least 47 jobs a month.
Day-90 cost per job is above baseline, or the cut campaign's jobs turn out to be worth far more than average (we ask for your ticket size first). Then the budget goes back and the report says so.
Founding client offer
Save 30% for your first 6 months in exchange for an anonymous case study.
We're new, and we'd rather earn case studies than run ads about ourselves. Founding clients get 30% off monthly service for 6 months; in return we may publish their results anonymously: industry, city and the numbers, never the business name, and you see the text before it goes up.
The program is limited to 5 clients so each one gets real attention; 5 places remain. It's applied at checkout with the code in your quote and doesn't stack with the deep-audit credit; we apply whichever saves you more.
Starter: $499 → $349/mo for 6 months
Growth: $899 → $629/mo
Scale: $1,499 → $1,049/mo
Why a flat fee instead of a percentage of ad spend?
Because a percentage pays the agency more when you spend more, whether or not you got more customers. A flat fee means the only way we look good is if the same budget buys you more jobs. The fee is sized to your account because bigger accounts take more work to read every month.
Can I just buy the deep audit and stop there?
Yes. The deep audit is a one-time report you can hand to your agency or act on yourself. If you start monthly service within 30 days, the $750 is credited back as $250 off each of your first three months.
Is there a contract or a minimum term?
No. Monthly service is month to month; cancel from your Stripe receipt or by replying to any report. You can also remove our read-only access from Google Ads yourself at any time.
How do I pay?
By card through Stripe. The quote email contains a secure checkout link for the deep audit and for the monthly tier that fits your account.
What does the founding client offer require?
That we may publish your results anonymously (industry, city and the numbers, never your business name), the way the case study on this site is written. The 30% discount applies to the first six months of monthly service.
Is monthly service worth it if I spend under $2,000 a month?
Usually not yet. At that budget the Starter fee is a quarter of your ad spend. Take the free audit, buy the deep audit if it finds enough to act on, make the changes yourself, and come back for monthly service when the budget grows.
Which tier am I?
It follows your monthly ad spend: under $5,000 is Starter, $5,000–$15,000 is Growth, above $15,000 is Scale. The quote with your free audit names the tier; you can choose a higher one if you want the extra sections.
Start with the free audit.
See your own receipt before you decide anything. Read-only access, a written report in 2–3 business days, no obligation.
Founding-client program: 30% off your first 6 months in exchange for an anonymous case study →